SECAUCUS, NJ (April 25, 2013) - Panasonic is pleased to introduce 10 new exclusive designs for the sleek LUMIX DMC-XS1 (XS1).  This digital camera combines high picture quality and a host of creative options in Panasonic’s slimmest body yet to make photography more artistic and fun.

Each extraordinary design pattern dresses the LUMIX XS1 even more stylishly for trend-conscious consumers, making them an ideal choice for a unique gift for families or friends. The new design patterns are based on the following six concepts:

• Pop Art – cheerful design with colorful graphics
• Gift Wrapping – designed in the motif of beautiful gift wrapping
• Floral Nature - designed in the motif of plants and flowers
• Digital – urban design with digital typography
• Texture – high fashion design with faux texture
• Japanese Traditional – design with Japanese traditional Kanji characters

But, the LUMIX XS1 is more than a style statement; it is a compact digital camera that delivers high quality photo / video recording. It incorporates a 24mm wide-angle 5x optical zoom lens (equivalent to 24 mm to 120 mm on a 35mm camera) for versatile image composition in an ultra flat body profile, which is made possible with Panasonic’s advanced optical design and development technology. A variety of special effects that add fun to the shooting experience are integrated in the LUMIX XS1 – Creative Control, Creative Retouch and Creative Panorama. With a motion picture button on the top of the camera, 720p HD video recording can be started instantly.



For beginners, iA (Intelligent Auto) mode allows users leave everything to the camera to take beautiful images with its MEGA O.I.S. (Optical Image Stabilizer), Intelligent ISO Control, Intelligent Scene Selector, Intelligent Exposure and Face Detection. Once you enter the iA mode, these multi-capable functions occur automatically, so that you can shoot without the concern of adjusting settings when conditions change. The LUMIX XS1 also comes with Auto Retouch that applies retouching to the photo to help improve its quality.  In addition, the camera uses a microSD Memory Card and AC / USB power charging.

The ability to order the LUMIX DMC-XS1 in 10 new designs will begin  today at http://shop.panasonic.com/shop/model/DMC-XS1PZK09.

About Panasonic Consumer Marketing Company of North America<

Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada.  The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more. 

Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. In the 2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots to number six: http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx.