SAMSUNG Combines Super-Bright Photography With Easy Sharing in the New SMART CAMERA EX2F
The new model boasts the world’s brightest compact camera lens with F1.4 aperture
SAMSUNG SMART CAMERA EX2F
July 12, 2012
SEOUL, Korea – July 12, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and
digital convergence technologies, has announced the launch of the EX2F, the latest model in its growing range of
Wi-Fi-enabled SMART CAMERAs. Following the success of the EX1 with F1.8 lens, the new model is engineered to deliver
super-bright photography thanks to its F1.4 lens, the brightest in any compact camera. The high image and video quality
of the EX2F also comes with the advantage of being able to store and share images remotely using Wi-Fi functionality.
Encompassing Full Manual Control in a strong but lightweight body, the EX2F is ideal for DSLR-owners looking for more
portable equipment to capture images spontaneously and subtly, and for photographers looking for a step-up in quality
from their point-and-shoot whilst retaining ease-of-use and portability.
The EX2F combines a number of features to deliver incredible picture quality in all conditions.
With the segment-leading advanced F1.4 24mm Lens, the wide range of aperture steps delivers clear images and video even
in very low light conditions. These are easily controlled using the professional front wheel key and Dual Dials, which enable
switching between parameters and modes quickly for greater manual control. The low-light capabilities of the EX2F are also
added to by the 1/1.7” 12 Megapixel BSI CMOS sensor, which delivers clear, blur-free images - even when shooting objects in
Fusing quality with creativity, 1080/30p Full HD Movie Recording with stereo sound allows users to capture video
in high enough quality to enjoy on a Full HD TV. The EX2F also allows still 12 Megapixel photos and video to be captured
simultaneously using the Dual Capture feature, so that any scene can be shot as both photo and video.
The world’s brightest compact camera lens
The EX2F’s F1.4 24mm wide-angle lens is approximately four times as bright as a F2.8 camera lens. A further development
is that the lens unit now consists of eleven elements in nine groups, with four aspherical lenses and two high refractive lenses.
Combined, these provide a 20% increase in the amount of light on the sensor, a 20% increase in image quality and a 10% increase
in zoom ratio.
The lens on the EX2F also incorporates a Neutral Density (ND) filter, giving the user greater control over exposure time
in different conditions and making photos appear more neutral in situations of over-exposure. It also allows for shooting
at a very shallow depth of field, so users can isolate their subjects from backgrounds to create stunning portraits.
To make bright images clearer, the EX2F also includes Dual IS (OIS and DIS) to minimize the effect of shaking – particularly
useful in low-light situations.
Housed in a sleek yet durable high-intensity magnesium body, more commonly found on DSLR models, the EX2F combines
high-end image quality with convenience and speed. For those accustomed to the level of creative control on DSLRs,
the EX2F allows for shooting in RAW mode for professional standard pictures.
The EX2F also encompasses Full Manual Control as well as Aperture and Shutter Priority modes. The Dual Dial and front wheel
keys also allow users to quickly and easily adjust exposure for effortless pro-style control. This is all combined into a body
that is compact and light, making it possible to carry the camera anywhere for spontaneous shots without the complication and
intrusiveness of a weighty DSLR.
Bright and intuitive display
The 3.0” Swivel AMOLED display is perfect for lining up great shots and viewing them under any light conditions – and does so
whilst consuming little battery power. The screen responds swiftly and displays images in high contrast, while the swivel display
allows picture-taking from low and high angles – even self-portraits. The screen also incorporates Samsung’s Smart Panel user
interface, which integrates all parameters into one display for easy control over the end result.
Shooting and sharing from anywhere
The EX2F is the latest in Samsung’s SMART CAMERA range of Wi-Fi-enabled cameras, which take the combination of
high-quality imaging paired with connectivity to a new level. Wi-Fi connectivity enables the secure storage of
images through Auto Backup to a PC or saving to the Cloud. In addition, sharing to social networking sites such
as Facebook or Picasa is easy – or pictures can be sent via email.
The EX2F’s Mobile Link opens doors for connectivity with smartphones, without even having to resize images or video.
Users can also access the Remote Viewfinder to use their smartphone’s screen to frame shots from a variety of angles.
Through the SMART LINK button, all these functions can be accessed with one touch for simplified sharing and storage.
“We created the EX2F to show that taking great pictures doesn’t have to involve carrying a heavy and bulky DSLR wherever you go.
Because the best shots often arise when you least expect them, the EX2F delivers manual control and stunningly bright image quality
in a body that is small and light enough to carry around every day. It’s the perfect compact on-the-road companion for the DLSR
user who expects the best image quality with full creative control.” said Mr. Myoung Sup Han, Senior Vice President and Head of
the Digital Imaging Business, Samsung Electronics. “The inclusion of Samsung’s pioneering Wi-Fi technology also means that you
can share those images straight from the camera, giving you the freedom to shoot and share wherever the journey takes you.”