Nikon's Compact COOLPIX P7700 Combines First-Class Image Quality,
Top-Tier Optics and Unparalleled Creative Control
Nikon's New Flagship COOLPIX Camera Sets the Standard for Performance, Versatility and Functionality
for Those Who Expect the Best and Need the Convenience of a Compact
Nikon COOLPIX P7700
August 22, 2012
MELVILLE, N.Y. – For the compact camera user only satisfied with the very best, today Nikon Inc. introduced its
new flagship COOLPIX camera, the P7700. This powerful and versatile point-and-shoot camera features a sharp 7.1x zoom NIKKOR ED
glass lens with a maximum aperture of f/2 and a 12.2-megapixel CMOS sensor. Conveniently compact and loaded with innovative
features and manual controls, the COOLPIX P7700 will capture still images and Full HD 1080p video with stunning sharpness and
vivid color, whether used as the ultimate go-to travel camera or D-SLR companion.
The COOLPIX P7700 is ideal for those looking for a compact camera with high performance and a complete feature set which will
allow them to capture high quality still photos and Full HD video. For photographers looking to step up from traditional
point-and-shoot cameras to professionals who crave complete creative control, the P7700 offers one of the most comprehensive
feature sets available in its class. Featuring a new 12.2-megapixel CMOS sensor, a high-performance NIKKOR lens and full manual
control settings, Nikon’s new flagship COOLPIX camera can unleash a photographer’s inner creativity and inspire truly magnificent
“Nikon’s new COOLPIX P7700 pushes the boundaries of traditional point-and-shoot cameras, offering stunning image quality and
fast performance along with the freedom to customize every shot,” said Bo Kajiwara, Vice President of Marketing, Planning and
Customer Experience, Nikon Inc. “Nikon’s flagship COOLPIX P7700 is a powerful and versatile companion that consistently delivers
incredible results in various shooting scenarios.”
Exceptional Clarity, Powerful Performance
The COOLPIX P7700 sports a large 1/1.7-in 12.2-megapixel backside illumination (BSI) CMOS sensor that offers excellent tonal
range and vivid color reproduction. Additionally, high-speed image processing helps achieve fast continuous shooting at
approximately eight frames-per-second (up to six continuous shots) affording the ability to freeze a fleeting moment with
exacting precision. The P7700 delivers extremely rapid performance from a quick startup time to lightning-fast autofocus
recognition to help ensure the moment is captured.
The P7700’s high-performance 7.1x zoom f/2 NIKKOR glass lens is equally as essential in providing the very best clarity
and sharpness that professional photographers have come to expect from Nikon. With a large maximum aperture of f/2, the
optics cover an equivalent range from 28 to 200mm, allowing for tack-sharp images and HD video throughout the entire focal range.
An evolved Lens-Shift Vibration Reduction (VR) function minimizes camera shake for shooting blur-free photos while handheld or
in challenging light. Combined with the COOLPIX P7700’s powerful CMOS sensor, this bright, large-aperture NIKKOR lens provides
reduced noise, beautiful background blurring, fast performance and high image quality whether shooting stills or Full HD video.
Uncompromising Creative Control
Every photo and HD video is truly in the hands of the photographer, as the P7700 offers unprecedented creative control for
its class, from easy automatic options to full manual controls. For even more control in users’ images, the COOLPIX P7700
supports RAW shooting, providing the ability to capture and edit uncompressed images without losing image quality. Customizing
every shot has never been easier as Nikon’s flagship COOLPIX camera features full manual control (PSAM) and 19 unique and
versatile Scene Modes and Scene Auto Selector, ready for any shooting scenario. In-camera special effects and filter effects
such as Nostalgic Sepia, Vivid and Painting help satisfy amateurs and enthusiasts alike. With the P7700, features like a noise
reduction filter, tone level information, COOLPIX Picture Control and versatile bracketing functions open the door for even more
creative control and freedom when capturing still images. To capture the most amount of available light, users can also activate
consecutive shot combining technology, or use the HDR effect for a wide dynamic range image.
Full HD Video Unleashed
Creativity continues beyond still images with stunning Full HD 1080p video capability combined with unprecedented movie
customization options for its class. Capture HD video using Auto, Manual, Aperture-priority or Custom Movie Mode and enjoy
several creative options also available for still shooting, including COOLPIX Picture Control and noise reduction while flexibly
adjusting ISO sensitivity, shutter speed and white balance.
Taking HD video to the next level, the COOLPIX P7700 is capable of intelligent autofocus while recording in any mode as well as
optical zoom when shooting in Auto mode. For pristine stereo sound, the P7700 incorporates a built-in stereo microphone,
an external microphone input, a HDMI mini connector and HDMI-CEC support.
The P7700’s 3-inch vari-angle LCD monitor, with a wide-viewing-angle and 921,000-dot resolution, offers comfortable
shooting from any angle, giving the freedom and flexibility needed to capture every spontaneous moment.
Whether shooting videos overhead at a concert or inverting the screen to capture a creative self-portrait,
the vari-angle LCD of the P7700 provides users the ability to rotate the screen to adapt to any shooting scenario.
The LCD screen can also be flipped closed for protection when not in use.
Furthermore, the COOLPIX P7700’s intuitive ergonomics and control system allows the user to easily access menus
and manual controls, ensuring fluid operation. This lightweight point-and-shoot features quick menu, mode, exposure
compensation and sub-command dials, all arranged to achieve natural and smooth shooting adjustments on the go.
Additionally, the COOLPIX P7700 has a camera body composed of durable yet lightweight magnesium alloy.
Optional Accessories Expand Creative Control
The COOLPIX P7700 offers compatibility with several optional Nikon accessories for enthusiasts who demand versatility
and first-class performance. Nikon’s Creative Lighting System (CLS) supports advanced wireless lighting and creative
flash shooting by controlling flash output independently for a master unit and a remote unit group. The P7700’s hot
shoe allows for compatibility with Nikon Speedlights (SB-910 and SB-700) as well as the GP-1 GPS unit and ME-1 external
Price and Availability
The COOLPIX P7700 will be available in September 2012 for a suggested retail price (SRP) of $499.95.
For more information about this COOLPIX camera and other Nikon products, please visit