36x optical ultra-zoom and HD movie: OLYMPUS SP-810UZ

World's smallest model with Ultra Zoom(over 30x)

Press Release


August 24, 2011

Olympus Imaging Corporation (President: Shuichi Takayama) is pleased to announce the OLYMPUS SP-810UZ featuring 36x ultra-zoom lens. It is scheduled to go on sale in September 2011.

Main Features:
1. 36x ultra-zoom from 24mm, wide-angle through to 864mm, and DUAL IS to reduce hand shake and subject blur

2. Magic Filters can be recorded in HD movie (MPEG-4 AVC / H.264)

3. 14-Megapixel CCD and 3-inch High-resolution LCD monitor

The SP-810UZ is a digital camera equipped with a high-magnification zoom lens that covers a remarkably wide shooting range with focal lengths from 24mm wide-angle to 864mm telephoto. Thanks to its advanced optical expertise, Olympus has been able to incorporate in a compact, palm-size camera the same high-powered super-telephoto capability that normally makes SLR cameras so bulky and heavy. Because it is so small, this camera is an ideal travelling companion, offering the power of a full-size camera and lenses without increasing the amount of luggage. The SP-810UZ is an easy-to-use "all-in-one" camera that makes it possible for anyone to enjoy the pleasure of advanced photography.

The super-telephoto 36x optical zoom can capture big, up-close images of even the most distant subjects, creating high-impact pictures by capturing details that cannot be seen with the naked eye, such as the facial expressions of children in athletic or theatrical events or athletes in professional sport competitions. When combined with the digital zooming, the total zoom ratio can be increased to a phenomenal 144x. Now, a single camera makes it possible to take a wide variety of pictures from various angles of view, including 24mm wide-angle for landscape or group shots. To reduce the picture blur commonly associated with telephoto shooting effectively, the SP-810UZ features DUAL IS using a CCD-shift image stabilization mechanism and high-sensitivity image capturing.

It also features dedicated Movie REC button to immediately shoot movies and Magic Movies to enhance your camera life.

Moreover, you can enjoy the SP-810UZ in your usual life as well with the full array of functions such as 3D Photos, Beauty Mode, Beauty Make, and Pet Mode.

HD movie (MPEG-4 AVC / H.264) recording
Extended smooth and beautiful HDTV (1280 x 720 pixels) movie recording is available, as movies are encoded in MPEG-4 AVC/H.264 format. Movie recording can be manipulated by a dedicated movie REC button.

Magic Filters
The SP-810UZ features an expanded range of 10 Magic Filters, Pop, Pin Hole, Fisheye, Drawing, Soft Focus ,Punk, Watercolor and Sparkle inherited from the previous model, and newly added Reflection and Miniature. Furthermore, Magic Movies recordings are available in Pop, Pin Hole, Fisheye, Sketch Soft Focus, Punk, Watercolor and Reflection delivering distinct look and artistic feel.

Applies an effect like a reflection on a lake in a night scene or a landscape for a fantasy effect.

Converts real-world images into magical images of a toy world.

3D Photo Shooting Function
You can shoot dynamic 3D photos in any mode from macro to landscape. Recreate a sense of depth like that of the original scene. You can then enjoy the full power of 3D images on compatible TV sets and computers. Simply select the 3D Photo in Shooting mode and then release the shutter and slide the camera sideways to easily get a 3D photo. During 3D Photo shooting, a 3D file and regular JPEG files are recorded at the same time.
There are two modes to shoot 3D photos;

MP Format (Multi Picture Format)
This is a format standardized by CIPA to handle multiple images under a single image file. When you use the 3D Photo Shooting function, the images for the right and left eye are recorded in a single MP format file.

Pet Mode
The camera automatically detects dogs' and cats' faces. Selecting the [Pet Mode - Dog] or [Pet Mode - Cat] from the scene mode, the camera will quickly detect your pet's face and automatically focus on it before shooting the photo. The camera will detect up to 10 faces of different dogs or cats.

Auto Release
The camera captures perfectly your pet's cute expressions. Use the Auto Release function to have the camera automatically shoot the photo at the moment the dog or cat who is the main subject turns to face the camera. You will never again miss your pet's whimsical facial expressions.

Eye-Fi Card Compatible
Eye-Fi Cards are SDHC memory cards with built-in wireless LAN functionality. The images that you take can easily be uploaded wirelessly to your computer and to photo printing services and online albums.

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