Kodak Goes Snowboarding with Specially Branded BURTON Video Camera

New KODAK PLAYSPORT Video Camera: BURTON Edition handles even the harshest conditions

Press Release


August 23, 2011

Rochester, N.Y., August 23 -- Eastman Kodak Company (NYSE: EK) today announced the launch of the PLAYSPORT Video Camera: BURTON Edition/Zx5, designed for people that love snow, and live for another run. This robust pocket video camera will meet the demands of even dedicated boarders, capturing all the best moments of a day on the mountain, no matter the weather.

With all the features of the popular and award-winning KODAK PLAYSPORT Video Camera, this special edition bundle is a must have for capturing videos of those exceptional moments. “The BURTON Edition of the PLAYSPORT Camera goes where you want to go, even in the harshest winter conditions,” said Phil Scott, Vice President of Marketing, Digital Capture and Accessories, Kodak. “This little pocket sized video camera is waterproof, and shockproof so no need to worry about carving through fresh powder or hitting a rail or hard pack in a terrain park. The easy to read interface and buttons are large enough to use even with gloves on. Plus, it’s small enough to fit in your jacket or fleece yet powerful enough to capture HD video and still photos.”

The durable, pocket-sized HD digital video camera captures those epic runs in full 1080p HD video or 5 MP stills. Video can even be recorded at 60 frames per second which is perfect for slow motion or stopping the action. The BURTON-branded PLAYSPORT Camera bundle comes with an HDMI cable, remote control, 4GB SDHC memory card, a gripping tripod and carry case.

The camera will be available in Custom Blue for US $199.95 MSRP this fall at major retailers and Kodak.com.

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