Press Release



Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA announces their new EL Range. This long awaited SWAROVSKI OPTIK binocular with integrated rangefinder has an accurate and reliable laser featuring an angled-shot program, without compromising on any optical quality and still offering the high performance you have come to expect from SWAROVSKI OPTIK.

Designed on the EL binocular body, the EL Range is extremely lightweight and ergonomic, especially when compared to the rest of the competition in its class. The legendary open bridge design ensures that the binoculars can be held steadily, and can focus in on even the smallest targets at a great distance, while the ideally positioned measuring button provides quick results. The EL Range offers all the features of SWAROVSKI OPTIK EL binoculars without compromising on optical quality, while integrating a powerful and reliable laser with SWAROVSKI OPTIK’s newest technology, and the only one of its kind, “SWARO-AIM”.

The newest “SWARO-AIM” technology features an integrated gradometer to show the precise and correct shooting distance and angle, and is the only angled-shot program in the world. Designed with electronic readout of yards and meters, brightness levels and angle compensation, the display offers 5 individually adjustable brightness levels on an easy-to-read LCD screen with a simple and intuitive menu operation.

Albert Wannenmacher, CEO of SWAROVSKI OPTIK NORTH AMERICA says, “We really made sure this product has all the features consumers are looking for in a rangefinding binocular. We are very excited to bring this product to our US consumers.”

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