STYLUS Traveller creates a higher class of compact. World’s first 5-axis movie IS changes category forever
January 08, 2013
Olympus multiple-axis technology sets multiple benchmarks. A new launch, a new technology, a new world first! Olympus innovations
have done it again, and this time it’s their mid-priced, high-zoom STYLUS Traveller compacts that have hobby photographers licking
their lips: the new SH-50, SZ-16 and SZ-15. The flagship Traveller SH-50 comes with manual M settings and multiple-axis image
stabilisation (IS), a world-first technology for compact digital cameras. Hybrid 5-axis Movie IS is so effective you can record
a blur-free Full HD movie literally on the run. In addition to the usual yaw and pitch, it compensates for movement around the axis
of the lens as well as horizontal and vertical shift.
The SH-50 and the SZ-16 both come with advanced iHS sensor and processing
technologies that raise the image-quality bar in low-light conditions. They also offer Telephoto Macro and 120fps high-speed movie
recording – with the slow-motion videos available in HD on the flagship model. All three Traveller cameras outstrip rivals with a
24x super wide (25-600mm*) optical zoom lens and Super-resolution Zoom that doubles zoom capability to 48x with effectively no
notable loss of still image quality.
At €299,99, the SH-50 is ideal for very ambitious photographers, while the SZ-16 offers iHS
creativity for less outlay: €219,99. The SZ-15 is the most affordable new Traveller model available with a 24x optical zoom.
The SH-50 and SZ-16 both come in black, silver and white, the SZ-15 in black, silver and red, for €199,99. All three will be
available from March 2013.
The true test of any compact is the quality of the images it generates and with some of the most advanced technology in the
category at their fingertips, SH-50 owners can expect visual fireworks. Even at high zoom ratios and in low light, the SH-50
combines the very best iHS technologies with its new world-beating IS system to essentially eliminate blur. 3-axis Photo IS is
simply the most potent IS for still photos ever installed in a compact digital camera, while Hybrid 5-axis Movie IS is the first
digital/mechanical hybrid of its kind in any type of compact camera at all.
Whereas most optical IS only compensates for tipping (pitch) or side-to- side yaw (the way a skidding car rotates on a bend),
3-axis Photo IS also counteracts movement around the rotary axis – the imaginary line that runs straight through the lens from
the front of the camera to the back. This is vital with handheld shots at high zoom ratios because even the slightest tremble
could be magnified disproportionately to cause blur. Hybrid 5-axis Movie IS is even more refined. It uses a mixture of powerful
mechanical and digital IS to affect five different planes of movement – mechanical for pitch, yaw and rotary shift; sensor-based
digital for vertical and horizontal shift (along the extended plane of the lens surface). Conventional yaw-and-pitch video IS has
its limitations, but Hybrid 5-axis Movie IS is so stable that you can film on the move. You simply touch the LCD screen to record
blur-free Full HD movies without pausing to break stride. You can even zoom in and out as you walk along.
One benefit of a 24x optical zoom lens with a range of 25 to 600mm is shooting close-ups in a split second without having
to wait – either to get closer to your subject or to change the lens. All three Traveller series come equipped with this
outstanding, spontaneous zoom potential. What’s more, they all offer Telephoto Macro and Super-resolution Zoom, which doubles
the zoom factor to 48x without the noticeable loss of quality associated with digital zoom boosters. Telephoto Macro means you
can effectively capture the fascinating details of macro photography with a zoom equivalent to 600mm, but as close as 40cm to
the subject. You can defocus the background to achieve professional-looking bokeh without worrying about disturbing sensitive
subjects like insects.
For cameras with such great zooming power, the new Travellers are unexpectedly compact and affordable – not to mention beautifully
styled. An elegant blend of the contemporary and timeless, the new design makes your camera a pleasure to own. The Traveller triad
is available from March 2013. The SH-50 and SZ-16 in black, silver and white for €299,99 and €219,99 respectively. The SZ-15 comes
in black, silver and red for €199,99.
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