SONY INTRODUCES A WHOLE NEW WAY TO SHOOT AND SHARE WITH TWO “WONDERFULLY SIMPLE” BLOGGIE HD CAMERAS

Advanced Models Bring Live Streaming, Wi-Fi® and More

Press Release


MHS-TS55




January 09, 2012

LAS VEGAS (CES BOOTH #14200), Jan. 9, 2012 – Taking its MP4 camera line to new heights, Sony today revealed two new Bloggie® HD camera models – including the world’s first full HD pocket camera capable of live video streaming with built-in Wi-Fi capability and a sport model with waterproof/dustproof/shockproof features. Sony’s Bloggie HD cameras offer unique value in a crowded category, focusing on innovative, yet simple capture and share features with premium design.

“Only Sony has delivered technology-packed, simple, fashionable MP4 cameras that provide live streaming via Wi-Fi capability and come in a durable package.” said Hidenori Toyoda, director of the camcorder business at Sony Electronics. “The Bloggie lineup is so versatile. You can easily take it from a day at the beach with the kids to a cocktail party with friends, and share all your memories instantly.”

Instant Gratification
Bloggie Live™ cameras (MHS-TS55) can capture full HD video, 12.8 megapixel stills, has a stereo microphone, an LED light, and now offers live streaming via built-in Wi-Fi capability for the first time in a full HD pocket camera. For those who want to share right away, Bloggie Live cameras can stream your moments in real-time in collaboration with Qik Video™, a mobile video sharing service from Skype. Once live streaming begins, friends and family can view the video instantly on a computer, smartphone or tablet no matter how far away they are. Additionally, comments from the virtual audience will be displayed on the large 3-inch wide capacitive touch screen of the Bloggie Live camera even while shooting and streaming videos. The streamed video will automatically be saved and available for playback from http://qik.com while an HD copy is recorded to the camera’s internal memory for later uploading or viewing.

For easy sharing, this camera works with any Wi-Fi hotspot including mobile hotspot services from leading wireless carriers. The device can directly upload content to sites like Facebook®, YouTube™, and PlayMemories Online™, a network service by Sony (available Spring 2012) that allows users to view their content from various devices such as a smartphone, tablet, PC, or TV at anytime. It simply uploads new content to this cloud by selecting “Save to PlayMemories Online™” on the menu. If Wi-Fi connection isn’t available, there’s a “Share” option for easy upload the next time you’re online. The Bloggie Live™ camera is also designed to compliment smartphones and tablets. The PlayMemories Mobile™ application, a free download from Android Market™ and the iTunes® app store, allows users to wirelessly transfer files from the camera to a phone or tablet.

Sony is also partnering with Verizon Wireless to offer a $50 debit card by mail to customers who purchase a Bloggie Live camera, as well as a Verizon Jetpack™ 4G LTE Mobile Hotspot device with a 2-year contract, by April 9. The hotspot device must be purchased from a Verizon Wireless store or www.verizonwireless.com within 30 days after the Bloggie Live camera is acquired and the rebate form can be accessed at www.verizonwireless.com/bloggie this week.



No Fouls, No Time-Outs
The Bloggie Sport® camera (MHS-TS22) is a worry-free, portable camera perfect for everyday use, no matter what the environment, indoors or out. Not only can this rugged device keep up with any active lifestyle, it is waterproof** in up to 16 feet of water (for an hour) realizing high-quality video and photos while submerged. The 2.7-inch touch-screen LCD even works underwater for easy operation when recording “can’t miss” moments in full high definition (1920x1080) MP4 video and 5-megapixel still photos. The Bloggie Sport camera also has an “Underwater Mode” which adjusts the white balance for underwater conditions to make colors appear natural.

Not only is the device ready for wet conditions, the compact shockproof*** camera is durable enough to withstand an accidental drop from up to approximately 5 feet. Its dustproof**** design makes the Bloggie Sport camera suitable for just about any situation and allows users to document their adventures without any stress. The Bloggie Sport camera also has a built-in LED light and comes in three fun colors – blue, black and red.

Wonderfully Simple
All of the new Sony Bloggie HD cameras are slim and stylish, with simple touch screen operation, and combine hardware, software and seamless integration with internet social network services for easy, intuitive shooting and sharing. Across the line, you can find an abundance of features including:
• Sensitive Exmor® CMOS sensor to achieve high resolution video and crisply-detailed still photos with less grain, even in challenging lighting conditions

• Free style shooting & playback to automatically adjust user interface for vertical or horizontal shooting and viewing

• Dual Record to enable photo capture while shooting video

• Auto Focus / Auto Macro to allow auto focus capabilities and Auto Macro to focus sharply on objects as close as four inches away

• Compatible with PC and Mac® computers, a “Share” function tags the clips and pictures you want to post for easy upload

The Bloggie® models also have SteadyShot® image stabilization for smoother footage, Face Detection technology to enhance faces by automatically correcting focus and exposure, a built-in USB arm for easy charging and uploading, internal memory, built-in rechargeable battery, and HDMI® output to enjoy content on your HDTV (cable sold separately).

The Bloggie Sport (MHS-TS22) camera, with 4GB of internal memory, will be available in February for approximately $180. The Bloggie Live™ camera (MHS-TS55) with 8GB of internal memory is available now for approximately $250.

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