New compact, lightweight Canon EOS M interchangeable-lens digital camera realizes
high image quality on par with digital SLR cameras
Canon EOS M
July 23, 2012
TOKYO, July 23, 2012—Canon Inc. and Canon Marketing Japan Inc. announced today in Japan the addition of the
interchangeable-lens EOS M digital camera to the company’s EOS series of digital cameras. Inheriting the EOS series’s basic
concepts of high speed, ease of use and high image quality, the EOS M delivers high-image-quality performance on par with the
EOS lineup and, employing a non-reflex operating system, achieves a lightweight, compact body design. In addition, in response
to entry-level users who wish to capture even higher quality pictures with more ease, the camera features an interchangeable-lens
system that supports the use of not only new dedicated EF-M lenses (to be available from mid September 2012), but also Canon’s
extensive lineup of EF lenses.*1
Boasting a level of image quality that has come to represent the Canon EOS series, the EOS M incorporates an approximately
18.0-megapixel APS-C size CMOS sensor and DIGIC 5 image processor comparable to those used in EOS digital single-lens reflex (SLR)
cameras. Canon’s proprietary CMOS sensor and the DIGIC 5 image processor make possible a maximum standard ISO sensitivity that has
been expanded to ISO12800,*2 which can be extended to ISO25600, enabling high-quality image capture with reduced noise even in
low-light environments. Furthermore, because high-sensitivity settings allow faster shutter speeds, users can curb hand-shake
and subject blur during handheld shooting or when capturing moving subjects. The camera’s sensor employs Hybrid AF, which makes
use of both phase and contrast AF to deliver smooth focusing performance that is fast and accurate. When capturing video,
the Movie Servo AF function realizes continuous smooth focusing, even when shooting moving subjects.
Employing a non-reflex system and a newly developed lens mount, the Canon EOS M features a body design that is significantly
smaller in size and lighter in weight compared with digital SLR cameras. In addition to offering a high-quality, stylish design,
the new interchangeable-lens EOS M employs a shutter button with the same operational feel as the EOS series as well as a grip
designed to provide optimal holding performance. Supporting a wide range of user preferences, the camera comes available in four
body color variations: black, silver, red and white.*3
The new EOS M incorporates an interchangeable lens system that not only supports dedicated EF-M lenses, but also, by attaching
the optional Mount Adapter EF-EOS M, allows users to take advantage of Canon’s more than 60 EF interchangeable lens models,
including macro and wide-angle lenses as well as standard, telephoto and super-telephoto zoom lenses.
Featuring an electrostatic touch panel, the Canon EOS M allows users to select shooting settings and AF points with a simple
touch of a finger, as well as magnify or reduce images during playback. The camera includes a range of shooting modes for maximum
user enjoyment, including a Handheld Night Scene mode and an HDR (High Dynamic Range) Backlight Control mode.
The Handheld Night Scene mode enables the shooting of night scenes without requiring a tripod by capturing four
images in rapid succession using a fast shutter speed, which are then combined to produce beautiful results with minimal blur.
The HDR Backlight Control mode captures three images in rapid succession—one underexposed, one correctly exposed and one
overexposed—and overlays them to create a natural-looking image with minimal loss of detail in bright or dark areas of a picture,
even in backlit shooting conditions.
The Canon EOS M interchangeable-lens digital camera will be available in various kit
configurations in Japan from mid September 2012 at open prices. Canon has set initial production at 100,000 units per month.
*1 Using any EF interchangeable lens other than EF-M lenses requires the optional Mount Adapter EF-EOS M (to be available in September 2012). When using the Mount Adapter EF-EOS M, focus is fixed at the first frame during continuous shooting.
*2 Maximum ISO sensitivity during video recording is automatically set at ISO6400.
*3 Purchase of camera body (no lens kit) available only in black color variation. Silver, red and white color variations available only as part of lens kits.
In addition to the EOS M, Canon also announced today the introduction in Japan of a range of new optional accessories.
The new Speedlite 90EX external flash features a compact, lightweight design, making it an ideal match for the EOS M camera.
The 90EX can be used as a master flash when paired with other Canon external flash units that incorporate wireless triggering
functions, such as the Speedlite 270EX II (released in May 2011).