World's fastest AF*, Flagship of PEN series

"OLYMPUS PEN E-P3" New generation System Camera

Press Release

OLYMPUS PEN E-P3




June 30, 2011

Olympus Imaging Corporation announce the introduction of the "OLYMPUS PEN E-P3", the flagship of the PEN series of new generation system cameras conforming to the Micro Four Thirds System standard, scheduled for release on 22nd July, 2011.

The OLYMPUS PEN E-P3 is an interchangeable lens type digital camera that conforms to the Micro Four Thirds System standard. Designed as the new flagship of the PEN series of new generation system cameras, the E-P3 is aimed at camera buffs looking for a camera that combines traditional style and functionality with advanced digital capabilities and top-notch performance.

Like previous models in the PEN series, the E-P3's remarkably compact design has been made possible by the elimination of the quick-return mirror, while maintaining key SLR advantages such as high performance and high image quality.

In fact, the E-P3 easily outperforms any other camera on the market with its powerful new FAST AF system. When combined with a lens incorporating the new MSC (Movie & Still Compatible) mechanism, which increases the speed and decreases the noise of autofocusing, the combination of AF's double-speed sensor drive and the double-speed detection processing allows the E-P3 to achieve the world's highest AF speed. At the same time, better-than-ever image quality is made possible by the new 12.3-megapixel High Speed Live MOS Sensor with 1080i full HD movie compatibility and the new TruePic VI image processing engine. High-sensitivity shooting at ISO12800 is also possible.



Simplicity and ease of use have always been the hallmarks of the PEN series, and the E-P3 is no exception. In addition to its convenient Main and Sub dials, the new E-P3 is equipped with a 3.0-inch, 610,000-dot OLED display whose excellent color reproduction and touchscreen panel provide the superior display capability and intuitive operability needed for creative image composition. The user interface's high-definition text and graphics support attractive graphical menus that are easy to see, easy to understand, and easy to use.

Recreating the timeless style of the classic Olympus PEN series, the E-P3's advanced performance is housed in an elegant, retro design with a durable metallic finish that exudes quality, reliability, and performance. A work of art in itself, the E-P3 features a new detachable grip, giving the user the opportunity to choose a grip most suitable to his or her shooting style; for example, an optional large grip can be used in place of the provided standard grip or the grip can simply be detached for a simpler look. Available in a choice of three colors - Silver, Black and White - the OLYMPUS PEN E-P3 brings a new level of performance to the world's most stylish line of cameras.

Another example of Olympus's commitment to relentlessly enhancing and advancing its line of new generation system cameras, this new camera is certain to expand today's fast growing market for lens interchangeable type digital cameras.

World's fastest AF (autofocusing)* achieved through the FAST AF system and lens incorporating the MSC (Movie & Still Compatible) mechanism

New AF system boasts world's highest speed:
One of the primary areas Olympus concentrated on when developing the E-P3 was the AF (autofocusing) system. The result is the world's highest AF speed, faster than any traditional SLR with mirrors. Because the new FAST AF system drives the Live MOS Sensor at double the previous speed (120 fps), image signals can be obtained more quickly than with previous systems. The speed of the AF computations that generate the contrast signal from the image signal in order to determine the degree of focusing has also been doubled. The advantages made possible by these improvements are further enhanced by the increase in the speed of communication for controlling the lens motion and the synergy of the MSC (Movie & Still Compatible) mechanism which facilitates fast, quiet movement of the AF system in the lens, as well as faster response time from shutter release to the start-up of AF system. Together, all of these improvements have resulted in imager AF speed that is almost three times faster than before, making it by far the world's fastest.

Higher-than-ever image quality and high ISO12800 sensitivity thanks to the new 12.3-megapixel High Speed Live MOS Sensor with full HD movie compatibility and new TruePic VI image processing engine

New 12.3-megapixel High Speed Live MOS Sensor with full HD movie compatibility:
Based on the 12.3-megapixel High Speed Live MOS Sensor used with the previous PEN series cameras, the new High Speed Live MOS image sensor is now capable of recording a full HD, or 1960 x 1080/60i movie. It is also driven at a double speed for AF as described above. Furthermore, the use of the line addition method for readout of lines in movies and Live View images improves image reproduction, reducing jaggy oblique lines and other noise.
Maximum sensitivity has also been boosted to as high as ISO12800.

Advanced user interface featuring a 3.0-inch OLED display with touchscreen panel, high-definition text and graphics. High-quality design with full-metal body and sophisticated detachable camera grip

3.0-inch OLED display with touchscreen panel:
The 3.0-inch OLED (organic EL) display used as the rear-panel monitor of the E-P3 can display video data equivalent to VGA (approx. 920,000 dots) using a special layout of 610,000 dots. With the ability to reproduce tight black and vivid colors thanks to OLED's wide color reproduction characteristic, this display provides a wide angle of view, rich color expression and high resolution, all of which are sure to enhance the joy of photography. With two color tone options of "VIVID" and "NATURAL", the user can take advantage of the properties of the OLED for a vivid picture, or reproduce a tone similar to the LCD display used on PC monitors. The monitor also features an electrostatic capacitance type touchscreen control in addition to the traditional button and dial control facilities. This allows the following operations to be performed simply by touching the panel surface.

FL-300R Electronic Flash

FL-300R Electronic Flash
The FL-300R is a compact, lightweight external flash with a slim profile that matches any PEN camera. Featuring bounce and remote control capabilities, this flash achieves a GN (Guide Number) of 28 (ISO200-m) despite its compact, pocket-sized design. A tilting mechanism with max. 60° upward and 30° downward capability enables bounce flashing so that a soft expression with high-quality and deeper feelings can be enjoyed easily. Close-up flash shooting impossible with the camera's built-in flash is also possible using the FL-300R.

The FL-300R is also compatible with remote flashing. The firing intensities of up to two groups of flashes can be controlled independently with wireless control.

The flash is equipped with a built-in wide panel, which can be used to cover an ultrawide angle with a focal length of 9mm (equivalent to 18mm of 35mm cameras).





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