CASIO COLLABORATES WITH RED BULL RACING TO LAUNCH LIMITED EDITION EDIFICE TIMEPIECE
EQSA500RB-1A Offers Smart Access Technology with Unique Red Bull Design
November 14, 2012
DOVER, NJ, (NOVEMBER 14, 2012) — Casio America, Inc. is proud to announce its collaboration with
Red Bull Racing, as an Official Team Partner OR the
Official Timing Partner of the Formula One racing team based in England, to create a limited edition
EDIFICE men’s watch – the
Built with Casio’s original Smart Access Technology, the EQSA500RB-1A offers advanced functionality in addition to style and comfort.
Embodied by a striking stainless steel case and band, the EQSA500RB-1A watch dial incorporates Red Bull Racing’s blue and red team
colors as well as their dynamic logo. A highly evolved chronograph, based on Casio EDIFICE’s philosophy of
“speed and intelligence,” the EQSA500RB-1A’s sporty yet sophisticated design emphasizes the vitality of motorsports racing.
“We recognized that Red Bull Racing’s fast-paced, energetic culture and drive to succeed were the perfect elements for
the inspiration and development of our newest EDIFICE timepiece,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc.
“Casio has been an Official Partner of Red Bull Racing since 2009 and we look forward to collaborating on additional timepieces
in the future that continue to evoke a sense of velocity and motorsports energy.”
The EQSA500RB-1A is equipped with Casio’s unique Smart Access Technology. Casio’s Smart Access permits easier, more intuitive
operation of multiple functions by controlling independent hand movement, made possible by a new 5-motor layout, via an electronic
crown. For example, the chronograph can record up to 10 lap times at an accuracy of 1/20th second and lap time results can be
accessed using the electronic crown’s pull and turn motion.
Speaking at the launch in Monza at the Italian Grand Prix, Sebastian Vettel, Red Bull Racing’s double Formula One World Champion,
commented, “The watch shares the same attributes that Red Bull Racing needs for success – precision, speed and of course, the
highest level of technology in our racing cars. It’s also not too heavy on my wrist, a nice balanced weight!”
Christian Horner, Red Bull Racing’s Team Principal, added “The watch has a nice symmetry between design and function – the Red Bull
Racing logo is incorporated into the watch face, while its speed and precision embodies the team’s ethos.”
Tough Solar Power
adds to the EQSA500RB-1A’s efficiency while its unique power saving function allows the timepiece to power down
when not exposed to light for a certain period of time, thus conserving energy. This new limited edition timepiece also offers a
variety of other features including 100M water resistance, countdown timer, daily alarm, tachymeter,
and world time for 29 cities+ UTC.
Buy this watch:
Casio’s limited edition EQSA500RB-1A will be available in November 2012 for an MSRP of $450. For additional information on
Casio’s EDIFICE men’s watch collection, please visit
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