SIMON COWELL TEAMS UP WITH SONY TO CREATE X HEADPHONES FOR THE TRUE MUSIC LOVER
Allowing Listeners to Hear Music Exactly the Way an Artist Intended It to Sound
SONY X HEADPHONES: MDR-X10
September 10, 2012
SAN DIEGO (September 10, 2012) - Sony today unveiled the X Headphones in collaboration with Syco Entertainment,
a global joint venture between Simon Cowell and Sony Music Entertainment. Combining Simon Cowell’s expertise seeking perfection
in music with Sony’s legendary audio engineering, the new X Headphones offer music lovers the truest sound reproduction along with
the utmost in style and quality.
Sony has always been committed to extraordinary sound performance and together with Simon Cowell, Sony sound engineers were able
to deliver an unprecedented level of audio performance to match Cowell’s high level of excellence for finding the right sound and
“I chose to make a set of headphones with Sony because I simply wanted something better than what is in the market today,”
said Cowell. “I’ve tried all of them, literally every single one. Sony and I set out to create the best headphone in the world.
We are absolutely blown away by these. With the X headphones, it’s like being in the recording studio when the records are made.
The sound is that clear.”
“Our X Headphones are for the true listeners, the music fanatics who share Sony’s uncompromising passion for music and precision
in sound,” said Andrew Sivori, vice president of the Personal Audio Division at Sony Electronics.
“Created by Sony and Simon Cowell, the new X Headphones deliver an amazing listening experience wrapped up in a cutting-edge design
for the ultimate in self-expression.”
Rich and Powerful Sound
The premium X Headphones were engineered with an enhanced acoustic configuration for a high level of noise isolation
and exceptional bass response. Featuring precision 50mm drivers, they deliver a rich, full-range audio experience that’s
ideal for all popular music genres.
With their pressure-relieving memory foam ear pads, the X Headphones conform to each listener’s unique ear shape,
providing a highly effective acoustic seal. Besides reinforcing the headphones’ powerful sub-bass reproduction capability,
the ear pads deliver a supportive, wrap-around feel, ideal for long-term wearing comfort.
The X Headphones were designed to look as great as they perform. Sporting aluminum headbands, swivel mechanisms and end caps,
they project an image that’s as strong and solid as their sound.
Their dual folding style allows the user to swivel the noise isolating ear pads for listening flexibility, as well as conveniently
fold the headphones for hassle-free portability. Once folded, they easily slip into their included carrying case.
Featuring grooved serrations on its surface, the X Headphones’ detachable cord provides an innovative design that eliminates
friction between cable surfaces, reducing the incidence of frustrating tangles. For iPod®, iPhone® and iPad® users,
the X Headphones include an Apple® 3-button control with a microphone, track, and volume control functionality.
The X FACTOR
The new X headphones will be showcased at the star-studded premiere event of THE X FACTOR in Los Angeles on September 11.
As the official headphone partner of THE X FACTOR, the new X Headphones will be seen in episodes throughout the season as
well as featured in a key in-show integration.
Pricing and Availability
The X Headphones will be available September 10, 2012 at Sony Stores online at
in Sony Stores from September 15th, and other authorized retailers nationwide by the end of the month for $299.
Syco Entertainment is a leading global music, television, film and digital production company.
Syco is a joint venture between Simon Cowell and Sony Music Entertainment, with offices in London and Los Angeles.
The X Factor launched in 2004 in the UK. Airing on ITV1, The X Factor has been the No 1 show in the UK for eight years,
with the 2010 finale achieving a peak of 21.2 million viewers, and a 65% share. The 2011 finale, held at Wembley Arena in front
of a live audience of 12,000, was the most watched entertainment TV show of the year. The X Factor launched in the US in the fall
of 2011 on Fox, immediately becoming the No 1 unscripted show of the season. The X Factor also gave Fox victory in the November
sweep among adults aged 18 to 49 for only the second time in the network’s history.
The US version airs in 166 countries. Local versions of The X Factor are now produced in more than 41 territories and artists
discovered by The X Factor format have sold more than 100 million records worldwide, including 110 No 1’s, 270 Top 10 records,
and 501 Top 50 releases.
Got Talent launched in the USA in 2006, as America’s Got Talent. In the US, America’s Got Talent has been the highest rated
series on NBC for the last four seasons, reaching average audiences of up to 16.4 million viewers. The US version airs in 177
countries. Britain’s Got Talent launched in the UK in 2007, and was the nation’s highest-rated new entertainment programme of
the year. The 2012 series final which saw Ashleigh Butler and Pudsey the dog triumph, had a peak audience of 14.5 million making
it the highest rated UK entertainment television show to date this year. Local versions of the show have been produced in 54
territories so far, with the 2011 final of China’s Got Talent delivering a record-breaking 60 million viewers.