SONY UNVEILS LATEST ANDROID™ POWERED WALKMAN®, INTRODUCES THINNEST WALKMAN TO DATE
July 18, 2012
SAN DIEGO, July 18, 2012 – Sony today announced the new line of Walkman® Mobile Entertainment Players
featuring legendary premium Walkman® sound quality. With AndroidTM 4.0, the new F800 Series incorporates Sony’s exclusive
digital audio fidelity technologies delivering a richer, bolder and louder presence. The new line-up also includes the
Walkman® E470 Series, the slimmest model in Walkman® history.
Designed for music lovers, by music lovers, Walkman® features unparalleled sound quality with Clear Audio technologies by Sony,
assuring detailed sound with deep and powerful bass while restoring subtle high frequency details that get lost when listening
to heavily-compressed digital music files. The integrated S-Master™ digital amplifier incorporated in the flagship F800 Series
greatly reduces noise levels and distortion along with additional audio technologies to create an enriched music experience.
The new Walkman® models serve as a portal to mobile entertainment. Music lovers have access to a global library
of more than 14 15 million songs with Sony Entertainment Network’s cloud-based Music Unlimited Service.
As part of a simple monthly subscription, the Music Unlimited service lets users transfer their favorite
playlists and ad-free music channels to their Walkman® device for a world of music discovery even when offline.
Making it easy for users to load up existing media, Walkman® supports drag-and-drop transfer of music, photos, videos,
podcasts and playlists from iTunes® for Windows® via Media Go software or Windows® Media Player.
Walkman® F800 Series
For an on-the-go entertainment experience, the new Android 4.0 powered Walkman® F800 Series offers a generous range
of pre-installed apps, from email to maps and media gallery. Interacting with your digital music collection,
applications and games is a pleasure thanks to the large, highly-responsive 3.5-inch multi-touch screen and powerful
performance with NVIDIA® Tegra® 2 dual-core processer.
Users enjoy crisp highs and full, thumping bass powered by S-Master Digital Amplifier from Sony that cuts distortion
and unpleasant clipping for clearer listening. And with a dedicated W. button, you can now jump to the music application
while gaming or browsing the web and enjoy full playback and control their music collection.
The Walkman® F800 Series is also more than just a music player. The ability to connect to Bluetooth® enabled speakers,
headphones, hi-fi systems or car stereos is also useful at home or on the go.
Walkman® E470 Series
The slimmest Walkman® player ever from Sony, the new E470 Series is the ultimate on-the-go companion at just 7.0-millimeters thin.
Available in a metallic red or black finish and featuring crisp premium Walkman® sound quality, the new E470 Series models
are also packed with fun features such as karaoke mode, synchronized lyrics and two pre-installed Tetris® and Sudoku® like games,
Puyo Pop Fever and NUMBER PLACE , on a bright 2.0-inch LCD screen.
All Walkman® F800 and E470 Series models include soft hybrid silicone premium ear bud headphones.
Pricing and Availability
The new Walkman® Mobile Entertainment Players will be available beginning August 2012 at Sony Stores, participating retailers and
online at www.sony.com/walkman.
The 16G F800 Series will retail for about $269.99 and the 32G will retail for about $299.99. The 4G E470 Series will retail for
about $79.99, the 8G for about $89.99 and the 16G for about $109.99.
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