Fujitsu Introduces docomo with series F-09D ANTEPRIMA

Smartphone with sparkling elegance adorned with cute but sophisticated flower pattern

F-09D ANTEPRIMA

June 21, 2012

Tokyo, June 21, 2012 — Fujitsu today announced that its new smartphone, docomo with series F-09D ANTEPRIMA, will be available at shops selling NTT DOCOMO, Inc. products throughout Japan beginning June 27, 2012.

F-09D ANTEPRIMA has been designed in collaboration with ANTEPRIMA, the fashion brand that enchants women around the world. Featuring a casing adorned with ANTEPRIMA's Fiori flower motif, this smartphone is as adorable as it is high-quality. It includes an original, artisan-crafted ribbon strap made using the same material and process as ANTEPRIMA's signature wirebags. It also comes with original content highlighting the ANTEPRIMA collaboration, combining attractiveness with fun.

The smartphone's design and operability have been thoroughly tailored to meet the needs of today's women. For example, it includes a premium stylus with a thin writing end to offer the analog feeling of writing messages by hand. At the same time, however, it is equipped with the latest Android™ OS 4.0, as well as Osaifu-Keitai® functionality, 1seg TV viewing and infrared communications. Sacrificing neither style nor functionality, it is the perfect phone for today's women.

As the switch from feature phones to smartphones accelerates and customer needs become increasingly diverse, Fujitsu and NTT docomo have turned their attention to female users who want a smartphone that complements their own sense of style. Fujitsu developed the F-09D ANTEPRIMA smartphone in collaboration with ANTEPRIMA, the fashion brand popular among young women with which Fujitsu previously created the docomo STYLE series F-02C mobile phone. Delivering both exceptional style and functionality, this smartphone adds luster to the women who use it.

In addition to its compact and elegant design, the F-09D ANTEPRIMA features packaging and a message card adorned with an ANTEPRIMA design, delighting users when they open the box. Equal attention has been given to the phone's contents, and it comes equipped with special features such as wallpapers, a call-notification screen, applications, and widgets all designed to evoke the world of ANTEPRIMA and bring a little extra joy to everyday life.

The phone is available in two colors, ANTEPRIMA Gold, ANTEPRIMA's hallmark champagne color, and ANTEPRIMA Pink, a subtle shade suggesting sweetness.

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