HYUNDAI INTRODUCES BLUE LINK®, FUTURE IN-VEHICLE TECHNOLOGIES AT 2011 CES

Offers voice-activated distraction-free Web browsing, texting, e-mailing

Press Release

BLUE LINK®


‘Eco-Coach’ tracks driver’s performance, urges greener operation; roadside assistance, vehicle recovery featured

Hyundai displays advanced Web, safety, touch-feedback concepts


Hyundai Motor Company, South Korea’s largest automaker, introduced its new global telematics brand Blue Link® and other independently developed in-vehicle technologies at the 2011 Consumer Electronics Show (CES), presenting its advanced vehicle information technology systems to the world.



Blue Link®, which makes its world debut in the U.S. market, is a telematics system unique to Hyundai models that offer consumers seamless connection between the office, home, smart phone and automobile with fast and reliable IT technology.
Drivers increasingly want to stay in touch with the world around them and Blue Link delivers, with safe, distraction-free features.
As consumers shift their lifestyles, Hyundai will concentrate on providing more services focused on customers instead of vehicles. In addition to turn-by-turn navigation ability, a restaurant finder and more than 30 other features, Blue Link will let Hyundai owners start their car remotely, will call emergency services if the driver cannot, will share vehicle location on social-network sites and will let drivers browse the Web, text and e-mail in a non-distracting manner.
Blue Link will even let parents monitor how far and how fast their teens are driving when they borrow the Hyundai.

“Automobiles are evolving rapidly, equipped with not only the latest powertrain technologies, but with advanced electronics, IT and software to satisfy drivers’ emotional needs,” said Woong-Chul Yang, President at Hyundai Motor’s R&D Center.
“Hyundai will focus on securing state-of-the-art IT and automobile convergence technologies to become an industry leader.”

Blue Link will be available in the U.S. starting with the Sonata and Veloster three-door utility coupe later this year and will gradually be offered in other regions.

The 2011 CES, held at the Las Vegas Convention Center from January 6~9, is known as the worlds largest consumer technology trade show. Thousands of leading IT, electronics and related companies showcase their cutting-edge technologies.
Hyundai Motor is one of only four automakers to participate in this year’s show.

At Hyundai’s booth, the company displayed its all-new Sonata Hybrid equipped with Blue Link®, as well as its concept car Nuvis (HCD 11), giving visitors a sneak preview of Hyundai’s next-generation technology and car designs.



Hyundai also displayed six concept in-car technologies: The Smart Connectivity System, which allows drivers to connect their smart phones and tablet PCs with the vehicle; the Motion Sensor Moustick, which recognizes the driver’s hand movements through sensors to control the car’s audio and navigation system; Intelligent Haptic System, a control system inspired by popular consumer technology; Dynamic Cluster, an LCD gauge and information system that is driver-customizable; Car Browser System and Web Platform, a fully functional Internet terminal; and Multifunctional Safety Vision System, a four-camera, 360-degree view around the vehicle.

Many of these technologies were developed at the Automotive IT Innovation Center (AIIC), which was established near Seoul in 2008 by the Hyundai Motor Group, Microsoft Corp. and Korea’s National IT Technology Promotion Agency (NIPA) to develop IT products and services for automotive application.

Hyundai plans to strengthen its research and development in automotive IT technology through cooperative organizations such as the AIIC to raise its future brand competitiveness.



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